Adam Levine Is the Face of YSL’s New Fragrance, Y

This is one seriously hot campaign!

Image Courtesy of YSL

Hot off the heels of Maroon 5‘s new album announcement, the band’s frontman Adam Levine has more big news! The singer was just revealed as the face of luxury beauty brand YSL‘s new masculine fragrance, Y.

“I’m psyched to be collaborating with YSL Beauty, a brand which has always appealed to me for its standout style and groundbreaking imagery,” Adam shared in a press release. “As a musician, I relate to the raw passion and strong sense of individuality of YSL; and being a part of the story of Y is exciting to me – it is not the story of one man, but of a whole creative generation. I’m excited to develop our relationship and see where it will lead.”

The brand feels that Adam’s personality and rock star sensibilities are the perfect fit for their latest product launch, and are excited to partner with him.

“Adam Levine is the perfect fit for the brand and what our new fragrance Y represents. A star of the music world, a familiar face on our screens, a true talent, he brings a new dimension to YSL Beauty.” L’Oreal USA International Designer Collections President Alexandre Choueiri said in a statement.

Adam also shared a first look at his campaign video on Instagram, revealing a clip of him getting ready for bed with Y.

Of course, he’s all kinds of handsome… and humorous!

If you’re excited to see more of Adam’s upcoming campaign collaborations with this fragrance, let us know with your reactions below!

Written by Kristine Hope Kowalski

Kristine is a writer and celebrity entertainment news journalist with a specific obsession with Nickelodeon + Disney Channel shows, boy bands, K-Pop, Broadway, and international series dramas. If she's not writing or tucked away in a good book, she is most likely traveling the world and spamming her friends' Instagram feeds with photos from her adventures. Kristine has a BA in Comparative Literature from Rutgers University (2011), and an MA in Interdisciplinary Humanities and Social Thought from NYU (2013). She is currently pursuing her second Master's in Journalism at Harvard.