Award-winning color brand, Cargo Cosmetics, has tapped Neon Hitch to be the face of their Fall/Holiday 2017 collection. Additionally, the brand will unveil a limited edition capsule collection inspired and co-designed by the electro pop singer and songwriter.
â€œFor the longest time Iâ€™ve dreamed of collaborating with a professional makeup brand,â€ says Neon Hitch. â€œCargo offers products of a phenomenal quality and I love that they are specifically designed to take with you on the road. Experimenting with makeup is a creative outlet for me and one of the many ways I enjoy expressing myself. I appreciate having the opportunity to share that with my fans and encourage them to create and embrace their own unique style.â€Â
â€œWe areÂ excited to bring Neonâ€™s edgy take on beauty toÂ her fans while introducing the Cargo customer to our latest inspiration,â€ says Brian Robinson, President of Cargo Cosmetics. â€œNeon has a very unique, fun and exciting approach to beauty that fits in with the vibe of Seattle, the destination of Cargoâ€™s next collection. Her look and personality is so compelling that we were inspired to create an online exclusive capsule collection in addition to the regularly planned Fall/Holiday launches.â€
The Fall/Holiday 2017 collection will debut in over 1,100 Kohlâ€™s department stores in September 2017. Neon Hitch will appear in all elements of the brandâ€™s comprehensive marketing campaign including print and digital advertising, in-store displays, public relations, event appearances and social media. The highly anticipated capsule collection will be sold exclusively on CargoCosmetics.com backed by a robust digital campaign, public relations efforts and special appearances by Neon Hitch.