Emily Ratajkowski Unveils Her Stylish New Campaign for The Kooples

The model designed her own street style-perfect handbag, and we need it NOW.

Emily Ratajkowski has officially lent her style sensibilities to aid in the creation of the perfect “It” handbag fashion girls everywhere will be obsessed with. The model, activist, and actress is the new face of fashion brand The Kooples‘ Fall/Winter campaign, and worked closely with designers to create her own bag, which is appropriately called the “Iconic Emily Bag.” It’s quite the occasion, as this collaboration marks the brand’s first time offering a full range of leather goods.

Emily’s now-shoppable purse comes in three different sizes and six trendy colors, including a classic black, bold red, taupe, chic mustard yellow, must-have jade green, and midnight blue.

“The Emily bag by The Kooples bag is distinguished by its understated lines highlighted by metal hardware and strong details evoking the rock ‘n’ roll spirit of our Fashion House,” the brand shared. “It is resolutely feminine and truly designed like a piece of jewelry, embellished with The Kooples signature engraved clasp and gold-tone metal corners trimmed with screws.”

“Inspired by guitar straps, the leather handle of the Emily by The Kooples allows graceful freedom of movement. Its elegance doesn’t detract from its practicality: numerous pockets, an adjustable removable handle so it can be worn over the shoulder or across the body, a curved handle so it can be carried in the hand, and a clasp to keep your essential items safe and sound,” the statement elaborated. “A removable mirror engraved with Emily’s manifesto: JUST KEEP MY BAG, ringing like a hymn to freedom, is our companion from morning to evening and slips discreetly into its own leather case.”

Emily will also be starring in the brand’s latest campaign video, a short film titled “The Breakup.”

The Kooples has been sharing early first-looks at the video before it drops tomorrow September 13, and it looks like it will be a ton of fun — and great way to showcase the collection.

Click through the gallery below to see more of Emily’s stunning campaign imagery, behind-the-scenes snaps of her working on the designs, plus close-up peeks at her customized bag!

Written by Kristine Hope Kowalski

Kristine is a writer and celebrity entertainment news journalist with a specific obsession with Nickelodeon + Disney Channel shows, boy bands, K-Pop, Broadway, and international series dramas. If she's not writing or tucked away in a good book, she is most likely traveling the world and spamming her friends' Instagram feeds with photos from her adventures. Kristine has a BA in Comparative Literature from Rutgers University (2011), and an MA in Interdisciplinary Humanities and Social Thought from NYU (2013). She is currently pursuing her second Master's in Journalism at Harvard.