K-Pop has already taken the music industry by storm and it looks like the fashion industry is next. EXO’s Kai is the inspiration and face of Gucci’s 100th-anniversary capsule collection, making him the first Korean artist to collaborate with the brand and have a collection under his name.
Kai, who dropped his first solo album late last year, first joined forces with Gucci in 2019 as their global ambassador and now he is the muse behind Gucci creative director Alessandro Michel’s line of men and women’s ready-to-wear and accessories.
Michel was inspired by Kai’s love for teddy bears and believed that since a teddy bear is a beloved childhood toy for many, it would a good feature to add to the collection.
‘Global ambassador’ KAI, the hero of Gucci's 100th anniversary capsule collection!
The first Korean artist to come out with a Gucci collection under his name!
Alessandro Michele “Inspired by KAI’s favorite teddy bear”#카이 #KAI#엑소 #EXO #weareoneEXO#구찌 #GUCCI— EXO (@weareoneEXO) February 26, 2021
In an interview with Esquire Korea, which Kai adorns their March 2021 cover, he described the venture as thrilling and “not easy.”
“This is the first time Gucci has launched a collection with a Korean celebrity. I am incredibly grateful and just as thrilled,” Kai shared. “It’s not easy to have a collection with your name. It’s a huge opportunity and an act of fortune, so I’m at a loss of words to describe how happy I am that it came to me.”
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The campaign was shot by South Korean photographer Min Hyunwoo and film director Woogie Kim. The video campaign follows the 26-year-old singer around the streets of Seoul where he’s seen enjoying a day out accompanied by his teddy bear friend.
Gucci also worked with Seoul-based artist IM Jibin to create two giant teddy bear balloons that have now been displayed all around Seoul to celebrate the launch of the collection.
The brand will be supporting domestic children impacted by the COVID-19 virus and donating to South Korea’s Green Umbrella Children’s Foundation through this capsule collection.
The #KAIxGucci collection will launch exclusively on April 15 at Gucci ION Orchard.
[IG] 210226 – iconsingapore Instagram Update
"Gucci and their brand ambassador @ zkdlin collaborate and release #KAIxGucci series.
KAI x Gucci's collaborate series will be release on 15th of April!"
🔗https://t.co/irdj1dy5mb#KAI #카이 #엑소카이 pic.twitter.com/WPsq6h4rK9— KAI NATION (@KaiNationUnion_) February 26, 2021
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