Gigi Hadid Is Designing Her Own Makeup Collection with Maybelline

It’s the beauty collaboration we’ve all been waiting for… without even knowing it!

If you could raid Gigi Hadid‘s closet for a day, what items would you hit up first? Would you head straight for her red carpet-ready gowns, try on her custom Tommy Hilfiger collaborations, or make her effortlessly cool street styles your own? Well now, the model is about to let us in on the wonders of her makeup drawer, as she’s designing an ultra-chic and affordable collection for Maybelline!

Gigi has been a spokesmodel for the beauty brand since 2015, but now she’s adding her own signature touch to the iconic drugstore line.

“A year in the making.. #GIGIxMAYBELLINE COMING SOON. @maybelline,” the star posted on her Instagram, teasing our first look at her stylish efforts.

The Maybelline brand Instagram shared a series of preview videos that showcase some photos of Gigi working behind-the-scenes on the collection, along with some early color swatches and a peek at the glam GH logo that will likely be stamped into the model’s custom products.

It looks like we can expect to see lipsticks, eyeshadows, and more in this line.

Maybelline has yet to reveal any other information about the collection — like its price, in-store date, or if it will be an international release — but the company has already set up an exciting countdown page for when more launch info will be dropped.

It appears that October 21 is the date in question, and you can join the email newsletter to be one of the first to hear about shopping details.

So tell us: are you looking forward to trying out Gigi’s designs? Leave us your reactions below!

Kristine Hope Kowalski

Written by Kristine Hope Kowalski

Kristine is a writer and celebrity entertainment news journalist with a specific obsession with Nickelodeon + Disney Channel shows, boy bands, K-Pop, Broadway, and international series dramas. If she's not writing or tucked away in a good book, she is most likely traveling the world and spamming her friends' Instagram feeds with photos from her adventures. Kristine has a BA in Comparative Literature from Rutgers University (2011), and an MA in Interdisciplinary Humanities and Social Thought from NYU (2013). She is currently pursuing her second Master's in Journalism at Harvard.