Haircare is SUCH a vital necessity in everyday life. No matter what color, texture, or length your hair is, you will never find yourself NOT using a product to help keep your locks strong, silky, and luscious.
Our friends at Captify, a global leader in search intelligence, and Publicis Media have partnered in a 12-month analysis of Captify’s billions of monthly on-site searches to uncover the key trends that are reshaping the global beauty industry in 2019 and beyond.
The report, ‘Coming Clean’ reveals the top beauty movements, disruptor brands, and consumer preferences in haircare brands. To everyone’s surprise, disruptor brand Watermans had the highest volume of searches across 100 global haircare brands with 8.6% share of search, beating brands and household names including Pantene and Garnier.
Did your favorite make the cut? Keep scrolling to see if they did and share your favorite haircare brands with us by sending us a tweet at @celebsecrets.