What do Jake Paul and Shawn Mendes have in common? Both guys are popular young artists and influencers who know a thing or two about what’s hot on social media. Now, they have teamed up to invest in a new app called Genies that is designed to change the way younger generations share and interact with the news.
How does it work? Well, the app allows users to create customized emojis that can change appearance and facial expressions to react to news items and pop culture phenomena. They can be shared with users’ friends via Snapchat, iMessage, text, Instagram DM, and more.
“It’s really great that Genies will give everyone, fans and artists alike, a way to connect with each other in an authentic and exciting new way,” Shawn shared in a statement. “It’s really amazing what [Genies CEO Akash Nigam] has done to enable such a unique way of interacting and connecting on a deeper level through social media than what has existed before.”
Jake added: “I’ve had a good run spotting key trends that have the potential to take off amongst generation Y and Z specifically on social media platforms. I’m excited to be investing in Genies alongside the likes of NEA, CAA Ventures and Foundation Capital and can’t wait to see everyone’s personal Genies fill DMs on Instagram. The technology has the opportunity to change the way this generation shares news.”
Here’s an example of Genies, and how you could customize your own based on news you want to share.
Fun, right? We can’t wait to see more of our favorite stars using this app too!
To download the Genies app yourself, visit the iTunes store.