JoJo Siwa is heading to Nickelodeon!
The 13-year-old singer, dancer, actress, and social media influencer has signed an exclusive licensing partnership deal with Nickelodeon to develop a line of consumer products inspired by her. Nickelodeon will also seek major merchandising and promotional partners, spanning categories including apparel, home furnishings, toys, publishing, and more.
“JoJo Siwa is a great young talent who our audience loves because she is a positive role model and is happy being a kid,” said Pam Kaufman, ChiefÂ Marketing Officer and President, Nickelodeon Consumer Products.Â â€œHer fresh, signature style reflects her fun and vibrant personality, and we are so happy to welcome her to the Nickelodeon family.”
â€œI am super excited to partner with Nickelodeon to release my line of consumer products,â€ said JoJo Siwa.Â â€œI love Nickelodeon so much and I know that what they create will reflect my personality and everything I love!â€Â Â
Siwa is set to make her TV performance debut with her viral hit, â€œBoomerang,â€ at the 2016 Nickelodeon HALO Awards, premiering Sunday, Nov. 27, at 7 p.m. (ET/PT). She is also featured in an episode of TeenNick Top 10 premiering Friday, Oct. 28 at 9 p.m. (ET/PT) on Teen Nick as well as encores of Nickelodeonâ€™s Ultimate Halloween Haunted House special premiering Saturday, Oct. 29 at 9 p.m. (ET/PT) and Sunday, Oct. 30 at 8 p.m. (ET/PT).