Kenzie Ziegler Launched Her Own Beauty Line and We’re OBSESSED With It!

Celeb Secrets got the scoop on everything you need to know about these new shadows, blushes, and bronzers straight from Kenzie herself.

Mackenzie Ziegler attends Mackenzie Ziegler Launches New Beauty Line "Love, Kenzie" on September 16, 2018 in West Hollywood, California. (Source: Getty Images via ZIMBIO)

The moment we’ve all been waiting for has arrived — we’re FINALLY able to wear Kenzie Ziegler‘s makeup line!

Earlier this year, the singing, acting and dancing sensation announced her own beauty collection called Love, Kenzie which offers high quality products and must-have makeup kits that tweens and teens can feel good about wearing. Love, Kenzie features a high range of products from lip glosses to eye shadows and cheek palettes that are paraben-free and contain no harsh chemicals.

Love, Kenzie atmosphere at the Mackenzie Ziegler Launch New Beauty Line “Love, Kenzie” on September 16, 2018 in West Hollywood, California.
(Source: Getty Images via ZIMBIO)

Sticking to her vision of empowering girls to celebrate their uniquely beautiful selves, the 14-year-old says that working on the collection has been an an absolute “dream.”

“It has been a dream of mine to create Love, Kenzie,” said Ziegler in a statement. “I put my heart into creating this line and developing products that help everyone enhance and celebrate their individual beauty.”

“I wanted to make [the makeup] personal to me because all of the names are named after my friends and all my friends incorporated their own ideas,” Kenzie shared with Celeb Secrets exclusively. “I just really wanted it to mean something to me, so I’m really excited for it to come out.”

Melissa Gisoni, Mackenzie Ziegler and Maddie Ziegler attend Mackenzie Ziegler Launches New Beauty Line “Love, Kenzie” on September 16, 2018 in West Hollywood, California.
(Source: Getty Images via ZIMBIO)

To celebrate the line’s release earlier this week, Kenzie decked out the Impressions store in West Hollywood with all things Love, Kenzie for an extravagant launch party! With her sister Maddie, her mom Melissa, and friends like Indiana Massara, Emily Skinner, Lilia Buckingham, and Nadia and Ruby Rose Turner all in attendance, guests were among the first to purchase the products, be pampered with a beauty makeover, enjoy music, experience a live photo booth and have a chance to meet Kenzie herself!

Learn more about Love, Kenzie Beauty by watching our behind-the-scenes video from Sunday’s launch party:

Written by Juliet Schroder

Juliet is the founder and executive producer/host of Celeb Secrets and Celeb Secrets Country. When not reporting on the latest news in pop culture and country music, she enjoys traveling, spending time with friends and family, and exploring the latest fashion trends.

Juliet holds a B.S. in marketing from St. John's University.