Maddie & Tae Launch “Shine Bright” Campaign with Monroe Carell Jr. Children’s Hospital at Vanderbilt


Monroe Carell Jr. Children’s Hospital at Vanderbilt, the Nashville Predators and CMA Award winning duo Maddie & Tae launched “Shine Bright,” a letter-writing campaign within Middle Tennessee yesterday, December 2nd.

Now through the end of January, booths will be set up at various events and locations in the community, where people may write “Words That Shine,” to encourage Children’s Hospital patients, their families and the hospital’s staff. The initiative serves to engage the local community, show support to caregivers and brighten a patient’s day.

“It’s a great pleasure to partner with Monroe Carell Jr. Children’s Hospital at Vanderbilt on such an important campaign,” said Nashville Predators President and COO Sean Henry. “Words have the power to be transformative, and the collective voices of our community toward the patients and those who care for them will be a strong reminder that they have an entire community behind them.”

Maddie & Tae, the CMA award winning duo, serve as artist ambassadors for the “Shine Bright” program. “Fly,” their empowering second hit, is featured throughout the campaign to encourage patients and their families.

“The work Children’s Hospital does for patients and their families in Middle Tennessee is amazing,” says Maddie Marlow.  “We used to visit the hospital to entertain the kids before we got our record deal, so we’re honored to be part of a campaign that helps support and encourage the incredible medical staff who care for these children.”

“Writing a letter to provide encouragement to a sick child or express appreciation for their caregivers is a small act, but means so much to the people who receive them,” adds Tae Dye. “When we can lift up a child who’s struggling, or show someone who works tirelessly how much they matter, that’s a pretty big deal – and the Shine Bright Campaign makes it all the easier to do just that.”

Upcoming “Shine Bright” letter writing dates and booth locations in Middle Tennessee include:
Dec. 3 – Predators vs. Panthers at Bridgestone Arena
Dec. 4 – TSSAA BlueCross Bowl at Tucker Stadium/Cookeville, TN
Dec. 5 – TSSAA BlueCross Bowl at Tucker Stadium/Cookeville, TN
Dec. 6 – Music City Invitational Swim Meet at Centennial Sportsplex
Dec. 8 – Women in Business Mixer at Homestead Manor
Dec. 9 – Vanderbilt Men’s Basketball vs Dayton at Memorial Gym
Dec. 10 – Predators vs. Blackhawks at Bridgestone Arena
Dec. 12 – Music City WinterFest at Centennial Park
Dec. 15 – Predators vs. Flames at Bridgestone Arena
Feb. 18 – Ice rink/Family night at Walk of Fame Park
Visit for a full list of dates and locations.

Families can also visit to create and share a custom “Shine Bright” photo for social media. Everyone who posts their photo publicly to Twitter, Facebook or Instagram using the hashtag #ShineBright will be entered into a weekly contest to win Nashville Predators prizes through the end of January.

Children’s Hospital, which opened in 2004, is Middle Tennessee’s only freestanding children’s hospital as well as the region’s only comprehensive pediatric health care provider, currently employing 2,500 faculty and staff, including 425 full-time pediatricians and pediatric specialists skilled in 30 pediatric medical and surgical specialties.

For additional information about the “Shine Bright” campaign and how you can get involved, please visit

Written by Juliet Schroder

Juliet is the founder and executive producer/host of Celeb Secrets and Celeb Secrets Country. When not reporting on the latest news in pop culture and country music, she enjoys traveling, spending time with friends and family, and exploring the latest fashion trends.

Juliet holds a B.S. in marketing from St. John's University.