Maluma is the new face of Versace and the campaign images are HOT 🥵!
Papi Juancho broke the news to his 60 million Instagram followers today (January 19) with a carousel of steamy snaps from the new campaign. The images find the Colombian superstar in a “Donatella” varsity jacket, a green dress vest and a hot pink suit, but the 27-year-old wasn’t the only star of the show — he was also joined by his dog Buda.
“PAPI VERSACE ❤️🔥🐶,” Maluma captioned the photos. Chief creative officer Donatella Versace commented in Spanish, “you are a superstar! The world isn’t ready to see these photos of you!” She continued with, “you are our king versace! Love you!!”
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Donatella also gave her 7.5 million Instagram followers a behind-the-scenes look at what went down at the campaign shoot by posting an array of images and videos from each look. “I love reading your incredible comments about the campaign,” one post read. “Shooting these images with @maluma was sooooo much fun. I felt like all of Colombia 🇨🇴 was there dancing with us as the music played in the background!! Here’s a clip from that day.”
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“Maluma, baby is 🔥 in Versace, right?? Mostrarle amor!! @maluma ♥️” she captioned another post.
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When asked about the collaboration with the brand, the Latin singer called the experience a “dream come true.”
“Fashion is one of my biggest passions outside of music and being part of Donatella’s vision, and the Versace family, is an honor,” Maluma said in a statement. “Together, we have created memorable moments with custom performance and red carpet looks, magazine covers and the amazing Met Gala 2021 design. With this campaign, we are creating more memories as a fashion family together.”
He added, “One of my greatest highlights for 2022 will be my dog Buda in his first campaign with me — a man’s best friend joins fashion. This is to many more memories with my Versace family.”
Donatella also opened up as to why she chose the “Pretty Boy” singer to be apart of her new campaign.
“He is a forward thinker and never scared to challenge himself,” the fashion designer said in a statement. “He’s the kind of man that makes a difference and makes the world a better place, this makes him the perfect Versace man! I’m so excited to have Maluma in my new Spring Summer campaign.”
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Maluma is no stranger to the brand, as he teamed up with the Italian fashion house for a sexy look at the 2021 Met Gala. Papi Juancho was Donatella’s date for Fashion’s Biggest Night, and she documented the entire outing on Instagram with “the one and only.”
“On a red carpet date with the one and only @maluma 💕 you’ll have to guess what we were laughing about!! 😂” she captioned the photo.
What do you think of Maluma becoming the new face of Versace’s Spring/Summer 2022 campaign? Let us know, along with what other artists you’d want to see modeling Versace by tweeting us at @celebsecrets.
