Nickelodeon kicks off its annual Get Dirty initiative this month to celebrate the Earth Day contributions of kids across the country who are making a positive impact on the environment. The “Get Dirty Challenge,” a call-to-action issued by New Hampshire teen and young environmentalist Abigail Saltmarsh, is a nationwide contest for kids to show how they are helping the environment. Saltmarsh’s challenge has been created along with support from Nickelodeon’sGet Dirty in partnership with the National Environmental Education Foundation (NEEF).
Saltmarsh, who works to clean up her community and save endangered animals, is also being honored by Nickelodeon’s HALO Effect for the month of April. HALO Effect is a year-round initiative that recognizes a deserving teen every month for helping and leading others (HALO) in their communities.
“We applaud Abigail who cares very much about the environment and wildlife, particularly some species of African elephants who currently remain endangered. Through Get Dirty, Nickelodeon is helping Abigail raise awareness about her particular cause and in the process challenging kids to be engaged around Earth Day,” said Marva Smalls, Executive Vice President of Public Affairs, Nickelodeon Group. “We wanted Get Dirty to be a way for kids across America to be proud of what they do to make a big impact on our planet.”
As part of Get Dirty, participating kids can share a video (up to 60 seconds) of how they are responding to Saltmarsh’s “Get Dirty Challenge” and helping the environment by uploading to www.neefusa.org/getdirty from now through April 30. A panel of young environmentalists will select their top four videos and then kids can vote on the one they feel is the most influential, with the winner receiving a trip for four to the 2015 Nickelodeon HALO Awards.
Get Dirty also features a dedicated website www.nick.com/getdirty with ways kids who want to take the challenge can get involved in eco-friendly activities. The site provides engaging environmental fun facts from leading non-profit partners; photo galleries; SpongeBob’s Jellyfishin’ Mission game; and a brand-new Get Dirty trivia game.
Saltmarsh was selected as Nickelodeon’s April HALO Effect honoree for her work as a dynamic advocate for environmental issues in her New Hampshire community. A beach clean-up project with her Girl Scout troop at age seven made her aware of the role humans play in polluting our planet and sparked in her an ardent need to make a difference. Since then, Saltmarsh has been diligently working to improve her home state through projects sponsored by her school’s recycling, composting, gardening and beautification clubs. Saltmarsh is also an animal advocate, whose current passion project includes spreading the word about the plight of African elephants at the hands of illegal ivory poachers.
As the April HALO Effect honoree, Saltmarsh will be recognized in an on-air profile on TeenNick throughout the month and will be further highlighted on TeenNick.com. In addition, Nickelodeon’s HALO Effect will award a $5,000 grant to the Wildlife Conservation Society(WCS), a global organization dedicated to saving wildlife, on behalf of Saltmarsh’s work with the organization.
The HALO Effect initiative launched in 2014 and in its first year awarded $50,000 in grants to 10 deserving young people across the country. To nominate someone and for more details about HALO Effect, visit: http://www.teennick.com/shows/halo-effect .