NBA superstar athletes LeBron James (Miami Heat); Carmelo Anthony (New York Knicks); Chris Paul (New Orleans Hornets); Dwyane Wade (Miami Heat); Olympic gold medalist and professional soccer star, Abby Wambach (magicJack); and NFL veteran Damien Woody came out to play for Nickelodeon’s 8th Annual Worldwide Day of Play. They joined the casts of Nickelodeon’s iCarly, Big Time Rush and Victorious and thousands of kids and families as the network hosted the biggest celebration of play in the history of the initiative, on Saturday, Sept. 24, on the Ellipse in Washington, D.C.
Nickelodeon’s television networks and websites went go off-air and offline from 12 p.m. to 3 p.m. as a signal to kids and families nationwide to get up and get active. Before going off-air at noon, the network’s live-action stars gave viewers special on-the-scene reports from Washington, D.C., highlighting the activities and sharing tips on maintaining healthy and active lifestyles. Nick resumed programming at 3 p.m. with live updates from the Worldwide Day of Play event in Washington. At 7:30 p.m., the network kicked off an evening of primetime premieres with Worldwide Day of Play: Get Your Game On!, featuring highlights from the day’s activities and a special performance by Big Time Rush.
Joining the world-class athletes in Washington, D.C. are more than 25 of Nickelodeon’s most popular stars and animated characters, including the stars of iCarly (Jennette McCurdy, NathanKress, Noah Munck and Jerry Trainor); Victorious (Victoria Justice, DaniellaMonet, Elizabeth Gillies, Ariana Grande, Avan Jogia, Leon Thomas III and Matt Bennett); Big Time Rush; Keke Palmer (True Jackson, VP); the Fresh Beat Band; Supah Ninjas (Ryan Potter, Gracie Dzienny and Carlos Knight), Bucket & Skinner’s Epic Adventures (Taylor Gray, Dillon Lane and Ashley Argota); the forthcoming live-action series, How to Rock (Cymphonique Miller and Max Schneider); and SpongeBob SquarePants and Dora the Explorer.