Did you know that This Bar Saves Lives is one of the fastest growing impact brands in the world?
For those of you who aren’t aware, TBSL was founded by actors and philanthropists, Kristen Bell, Ryan Devlin, Ravi Patel, and Todd Grinnell with one mission in mind: to end childhood malnutrition worldwide. With every purchase of a bar, This Bar Saves Lives donates a nutritional packet to those around the world who need them most, targeting impoverished areas such as Haiti, the Congo, and the Philippines. To this date, the organization has donated over 3.5 million packets worldwide and has made an impact on over 270,000 lives.
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The co-founders of This Bar Saves Lives are just as fun as they are inspiring! 💗 Tonight's event was such a blast. This non-profit organization impacts the lives of malnourished children worldwide by sending a nutrition packet to a child with every purchase of a TBSL's bar!🙌🏼 Interviews + the whole story will be up on the website soon✨ #tbsl #entertainment #news
On Thursday (April 5), TBSL hosted an event at Ysabel in West Hollywood to debut its new look, which was created to help further inspire conscious consumption, as well as shine a light on the importance of giving back. The star-studded guest list included co-founders Kristen Bell, Ryan Devlin, Ravi Patel, and Todd Grinnell, along with Sadie Robertson, Meredith Foster, and the talented and gracious couple Troian Bellisario and Patrick Adams, who all came out to show their love and support for the cause. Celeb Secrets was one of the lucky ones to score an invite, and we’re giving you an inside look at all that TBSL has to offer, as well as our favorite moments from the launch event!
At the event, TBSL debuted a new logo featuring a heart to represent the brand’s ethos that love is universal and all of us have the power to come together to build a better future for the world.
We were able to see (and sample) all of the different flavors the brand has to offer, including Madagascar Vanilla Almond & Honey, Wild Blueberry & Pistachio, and the two newest — Dark Chocolate & Coconut and PB & J. Not only are these bars Non-GMO, gluten free, and kosher, but they’re also insanely delicious! In addition to its tastiness, the bars were showcased in a new vibrant and stylized packaging designed by Los Angeles-based fashion designers who teamed up with the brand.
To top it off, we were able to write personal letters to kids in treatment in Second Mile Haiti. It was a night of inspiration, amazing people, and yummy treats!
To be a part of the mission, you can purchase This Bar Saves Lives bars on the organization’s website, Amazon, in select Whole Foods and Target stores or Starbucks locations nationwide beginning later this month. You can also view more highlights from the event by watching our exclusive recap video below and visiting our Instagram story highlights now.