Selena Gomez Unveils Her New Puma Partnership

Not only does Selena have a sporty new fashion gig, but her boyfriend The Weeknd also reps the brand!

It is a truth widely acknowledged that Selena Gomez, in addition to all her other skills and talents, is a total fashion queen right now. With major style brand partnerships (like CoachLouis Vuitton, and Adidas Neo) all under her belt, her power in the fashion community just keeps rising. So it’s no surprise that she just announced another one of her latest collaborations — this one with athletic brand Puma!

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Officially a part of the fam @puma #pumapartner

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“Being part of the PUMA family is very exciting for me. PUMA has changed the game when it comes to the mash-up of athletic wear and fashion,” Selena said in a statement. “It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”

It seems as though the brand is already thrilled to have Selena on board to lend her style sensibilities.

“Selena is authentic, creative, talented and fearlessly real,” Puma’s global director for brand and marketing Adam Petrick said in a statement. “She is everything that today’s female consumer is looking for in a role model… With her honesty and openness about living with lupus, she has provided an incredible example of confidence, poise and determination for all of us. Selena is a perfect partner for Puma because she is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what Puma is all about.”

In her first official photo shoot images for the brand, Selena can be seen rocking awesome black sneakers, an ultra-chic velvet top and sports bra, sporty shorts, and a cozy hoodie.

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@puma #pumapartner

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In behind-the-scenes videos she shared with the brand on social media, Selena said that she finds this stylish new gear to be comfortable — which is a total plus when you’re talking gym clothes or athleisure wear!

As an added bonus, Selena’s real-life boyfriend The Weeknd recently renewed his own partnership with Puma, and will be returning for more stylish campaigns with the brand.

We can’t wait to see if the couple works on any print or video campaigns together! Let us know if you’d love to see them collaborate by sharing your reactions below.

Written by Kristine Hope Kowalski

Kristine is a writer and celebrity entertainment news journalist with a specific obsession with Nickelodeon + Disney Channel shows, boy bands, K-Pop, Broadway, and international series dramas. If she's not writing or tucked away in a good book, she is most likely traveling the world and spamming her friends' Instagram feeds with photos from her adventures. Kristine has a BA in Comparative Literature from Rutgers University (2011), and an MA in Interdisciplinary Humanities and Social Thought from NYU (2013). She is currently pursuing her second Master's in Journalism at Harvard.