That Girl Lay Lay is headed to Nickelodeon!
The 13-year-old social media star and hip-hop artist announced on Tuesday (June 16) that the network has signed an overall deal with the teen to develop original multi-platform programming, music initiatives, and build a cross-category consumer products business.
Said Lay Lay, “I’m so excited to be joining the Nickelodeon family! I grew up watching Nick and this opportunity is seriously a dream come true. I have the best fans in the world, and I can’t wait to take them on this journey with me.”
Nickelodeon’s comprehensive strategy for Lay Lay includes developing content for all Nickelodeon platforms, supporting her music career and an exclusive line of consumer products with merchandising agreements spanning categories such as fashion, accessories, publishing and more.
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Houston, Texas native Lay Lay has taken the world by storm with her infectious energy and sharp rhymes. With millions of views across her social media channels, Lay Lay has been writing, producing, rapping and singing since the age of five. The musical prodigy has dazzled famous fans like Nick Cannon and LeVeon Bell with her viral freestyle raps.
At age 11, Lay Lay became the youngest female rapper to sign a recording deal via her very own Fresh Rebel Muzik/EMPIRE imprint. In September 2018, Lay Lay released her debut project Tha Cheat Code following a jaw dropping performance on The Ellen DeGeneres Show. The following year, she released the deluxe version of Tha Cheat Code Reloaded featuring smash hits “Mama” and “Supersize XL” that have together amassed close to 60 million views on YouTube. With TV appearances, national ad campaigns and book deals firmly under her belt, the sky is the limit for this talented young star.
Let us know if you’re excited to Lay Lay on Nickelodeon by either leaving a reaction at the bottom of the post or by sending us a tweet at @celebsecrets.
