The Vamps Go All Out with Their “Hair Too Long” Music Video

Come for Bradley Simpson in a suit. Stay for a cinematic masterpiece that makes you re-think *everything.*

It’s a truth universally acknowledged in The Vamps fandom that the artists in this band are true storytellers. Every new release in the guys’ discography lets you in on a new chapter of their lives (or the worlds they imagine), and each music video accompaniment tells a standalone tale that has the power to entertain, delight, and/or utterly, totally, and completely break you.

The latest is “Hair Too Long,” from Night & Day, Day Edition. I’ve got to admit, on the surface I might almost think it was going to be about how these rock stars let their locks grow out while touring the universe. Because seriously, these four never rest, when is there time for a trim? But silly me, I should have known that less than 20 seconds in, I’d be feeling something, and this time the emotion was “hurt.”

I’d argue that this is The Vamps’ most mature song to date, and I don’t think anyone would challenge me on that one. The video is dark and sad and hollow, but it’s not hopeless. To me, the song asks me to think about what if all of the things someone criticized about me were true — that they weren’t just complaints or jealous and bitter words, but they accurately described who I was as a person. Here, all of these “faults” or “wrong-doings” led to a relationship falling apart, and we see Brad Simpson restless and pacing as he realizes he’s going to do it all again.

What a cinematic masterpiece.

Make sure to check out The Vamps’ “Hair Too Long” music video above, and leave us your reactions to the track below.

After you’re done enjoying this clip for the 43rd time, you can hear me talk about why I think The Vamps are some of the hardest working and most underrated artists in the industry by catching up with Celeb Secrets‘ latest article.

Written by Kristine Hope Kowalski

Kristine is a writer and celebrity entertainment news journalist with a specific obsession with Nickelodeon + Disney Channel shows, boy bands, K-Pop, Broadway, and international series dramas. If she's not writing or tucked away in a good book, she is most likely traveling the world and spamming her friends' Instagram feeds with photos from her adventures. Kristine has a BA in Comparative Literature from Rutgers University (2011), and an MA in Interdisciplinary Humanities and Social Thought from NYU (2013). She is currently pursuing her second Master's in Journalism at Harvard.