The Weeknd’s ‘Beauty Behind the Madness’ Debuts at #1, Selling Over 400K Albums (@theweeknd)

Tommaso Boddi/Getty Images
Tommaso Boddi/Getty Images

As the artist development story of the decade continues, Grammy Award®-nominated, multi-platinum selling artist and alternative R&B trend-setter, THE WEEKND, has released his anxiously-awaited third full-length album, Beauty Behind The Madness [XO/Republic Records] to rave reviews and a Billboard 200 #1 debut. The album moved in excess of 412K album equivalents, and debuted at #1 on the Apple Music overall albums chart in over 70 countries and Top 10 in nearly 100. The album is the first to surpass over 100 million global audio streams with over 80 million plays from Spotify, breaking their U.S. and global record for most streams in a single week.

The release is the second-largest weekly overall unit total for an album in 2015, trailing only Drake’s If You’re Reading This It’s Too Late. In addition to the #1 album debut, THE WEEKND has two songs in the Top 5 of the Billboard Hot 100, his summer smash “Can’t Feel My Face” returning to #1 while “The Hills” has jumped to #4.

In another fete prior to release, Beauty Behind The Madness moved in excess of 1 Million album equivalents worldwide with four of the tracks from the album reaching platinum or multi-platinum status. “Earned It (Fifty Shades of Grey)” has been certified 4x platinum, “Can’t Feel My Face” and “The Hills” are currently 2x platinum, and “Often” is platinum, all as recognized by the RIAA.

THE WEEKND tapped a dream team of producers for Beauty Behind The Madness including Stephan Moccio, with whom he collaborated on the quadruple-platinum “Earned It (Fifty Shades of Grey), Max MartinIllangelo and more. The tracklist also boasts feature appearances from Ed SheeranLana Del Rey and Labrinth.

THE WEEKND recently achieved a Billboard first when he claimed the top three slots on the Billboard Hot R&B Songs as “Can’t Feel My Face”“The Hills” and “Earned It” hit #1, #2 and #3 respectively.

This fall, THE WEEKND will support the release of Beauty Behind The Madness with The Madness Fall Tour. The entire 22-city itinerary can be found here.

Written by Juliet Schroder

Juliet is the founder and executive producer/host of Celeb Secrets and Celeb Secrets Country. When not reporting on the latest news in pop culture and country music, she enjoys traveling, spending time with friends and family, and exploring the latest fashion trends.

Juliet holds a B.S. in marketing from St. John's University.