WATCH: Jojo Siwa Dishes on Her Talent Deal with Nickelodeon


Congrats are in order for Jojo Siwa!

The triple threat has just announced an overall talent deal with Nickelodeon, which was announced at the network’s upfront presentation this evening in New York City.

Under the arrangement, Nickelodeon will have the opportunity to work with Siwa on a multi-platform basis including in consumer products, original programming, social media, live events and music.  

The network has already commenced development of an exclusive line of consumer products inspired by the popular teen, and the network is in the process of securing major merchandising and promotional partners in a broad range of categories including apparel, home furnishings, toys, accessories, publishing and more.

In addition,  Nickelodeon has greenlit a brand-new docu-style special that will give viewers an exclusive look into her exciting world.  The half-hour special (untitled) will follow Siwa, as she embarks on a new journey full of surprises with the help of some Nickelodeon friends.  She will also appear on the network’s hit series School of Rock and the summertime special later this year. 

“It’s super exciting to be partnering with Nickelodeon,” Jojo told us exclusively. “All the hard work and time is paying off right now and it’s so good and amazing.”

Celeb Secrets caught up with Jojo recently to talk about the exciting new deal! In our interview, the 13-year-old shares what we can expect from her music, the new documentary series, and merchandise. Check out the full video below.

We can’t wait to see what Jojo and Nickelodeon have in store for us this year!

Written by Juliet Schroder

Juliet is the founder and executive producer/host of Celeb Secrets and Celeb Secrets Country. When not reporting on the latest news in pop culture and country music, she enjoys traveling, spending time with friends and family, and exploring the latest fashion trends.

Juliet holds a B.S. in marketing from St. John's University.